This blogging thing is not for everyone. I’m finding that it is not really my thing and thus I can relate this to businesses. I think the worst company blogs come from those without a plan and passion. Recently in the office we’ve discussed what the intentions of our blog should be a s we move forward. Is it rich content or what is it that we want. With so many social platforms the blog can take on many things. A simple Google search will show you eight ways to Sunday of best practices and what not to do but I start to think it’s not what to do but who is doing it.
Take me for example: I was a journalism (PR) major, I’m a Millennial, I’m social and I do love to write but I am not the prime pick to run our company blog. We have a former journalist managing our social media and she, she gets the blog. My strength is the pitch not the piece as a publicist. She’s a journalist, she’s the piece not the pitch. This has me thinking about blogs and what makes a good one. I agree with many best practices but am starting to think it’s who does it in addition to what you do.
We are nearing a day more than we think where this will be as much of a staff position as accounting or IT and companies are probably better for it. At least now I have a better idea of the whole IMC picture of blogging.
Where the rules are there are no rules…
Or if there are rules they will change tomorrow so don’t get attached.
As a consumer and IMC thinker this is frustrating. I’m an original Facebook user from the days when it was select Universities and I acknowledge that change it good for sustainability and clearly Facebook is not hurting but recently it’s just too much.
Check out this NBC video, Facebook rules set to change, again. The Cycle hosts talk about the newest proposed changes to Facebook and why, even though the fake copyright statuses were a hoax, the new rules could stop you from voting on proposed changes going forward.
It delves more into the ridiculousness that social media can be and how the buzz can build off nonsense but they make a good point that the internet is not a gated community. That doesn’t mean Facebook needs to be Fight Club.
I got stuck reading the highlights from the Mashable Media Summit and though most os it was very interesting I thought in terms of buzz building and our class conversations on advergaming that this quote was more so.
“The best advertising isn’t advertising; the best advertising is software. It’s more about apps than ads. I think marketers and brands and publishers have a hard time getting their heads wrapped around that.”
– Tom Bedecarre, Chairman of AKQA and President of WPP Ventures
With new media it’s interesting to see the change in the way we advertise and grow with new technology.
Here are some other interesting topics covered:
Read more of Mashable’s coverage of the 2012 Media Summit:
After I weeded through the hundreds of email offers for free shipping etc I sat down to take part in Cyber Monday. Keeping in mind that the flood of emails started earlier than last year. I think my first was about two weeks ago. So much like my last post with Black Friday starting early apparently Cyber Monday has too.
What started as one of the biggest online shopping days may be loosing it’s luster according to this Mashables article. Amazon even had a faux Black Friday sale as they of course do not have a location for the many early shoppers. So why start so early? “Shifts in shopping patterns and consumer technology use are also driving the change. Shoppers are no longer buying offline on some days, and online on others: They’re shopping on both simultaneously, often whipping out their smartphones or tablets in-store to run price comparisons. Just take a look at last week’s figures: Online sales were up 17.4% on Thanksgiving Day and 20.7% on Black Friday, according to IBM. Mobile accounted for 16.3% of all online sales, up from a record-setting 9.8% in 2011.”
I’m not ashamed to admit I’ve been the one with my smart devices as the quote mentions above. Is it a consumer blessing or curse to be so connected?
I am a deal shopper but even I cringe at the thought of fighting the crowds on Black Friday. But has Black Friday started to overshadow Thanksgiving with stores opening at 8pm that night? In a recent CNN article on Black Friday taking over Thanksgiving they bring up a good point about marketers taking advantage of non-religious holidays to push the marketing message. “But you have to ask yourself: When people, as they grow older, remember the best holidays of their lives, is it some discounted gift that they recall with warmth and fondness?” I high five this statement and in regard to social media the backlash is starting with upset employees and families. It will be interesting to see if the marketing dollar outweighs the cost of disgruntle employees. Plus, as I am one of those that prefers to online shop, with cyber Monday approaching does opening on Thanksgiving really make a difference?
How do you like your mobile?
This week I went on somewhat of a rant in class about mobile apps and mobile design.
The iHeidi opinion:
I want my apps to play with my mobile (safari) and that is all I ask. I want to share and like but boy, would it be easier if it took me to the app and not the mobile site. I want function I want and that brings me to the complete non scientific survey of my friends.
The friend opinion:
My friends are my age, my kind of busy, my kind of connected and what I found was that they ALL want different things with their mobile. The only common thread was they want what THEY want.
It’s a rough day to be a mobile web designer. How can you possibly know and accomplish such individuality?
So I go to google because one, I love searching anything involving millennials and two, I’m a millennial. I find an article “Millennials Want to Party with Your Brand But On Their Own Terms.” Which reinforces many of the things I believe and feel but the thing I found interesting is that above all they value an expert opinion. So the question now arises, where is the balance of what each person wants out of their mobile and what experts tell them they want?
My mom always tells me to avoid talking politics and religion but with the big day tomorrow and a class that focuses on emerging media I just can’t help myself. We’ve been “talking” in class a lot about marketing to younger audiences and minorities which had me thinking about what digital media has done for the election. With sites like Rock the Vote and TeenNick’s Make it Count, the youth are much more exposed to the election than I remember as an elementary schooler voting for either Waldo or Garfield. It’s fantastic! They are a generation of tweeter, likers and sharers. Party affiliation aside, it is good for recognition. Politics are mobile and conversational whether we like it or not. Though I myself am guilty of hiding a friend for outrageous views, the fact is that mobile politics are engaging a younger audience. If you take the Big Bird incident as an example, according to ABC and “according to Twitter data, the words “Big Bird” were tweeted 17,000 times per minute and “PBS,” the channel that airs “Sesame Street,” peaked at 10,000 tweets per minute.”Big Bird” was also the fourth highest-rising search term on Google.” Funny as it was, it was catching the attention of a younger audience.
Rock the Vote says “From traditional campaign tactics – phone calls, canvassing and grassroots outreach – to new tactics – organizing social networks, online advertising, email outreach, and mobile – we’ve got tip on which techniques work to register, engage, and turn out young voters.” They go through a timeline which even shows the difference in four years. Who knows, in 2016 there will be a legitimate app for that. So, no matter your age or affiliation, go vote tomorrow and be sure to tweet about it.